Uptown, Upscale, Uncommon

The Shorewood Business District is new and improved - and ready for your business! Our streetscaping project is complete and the Village has never looked so good! Full traffic lanes have been restored along North Oakland Avenue and there is plenty of free parking, along with handsome new brickwork, lamp posts, planters, benches, bike racks and more. It’s a great time to shop Shorewood to find everything you need from fashions to florals, salons to jewelry, specialty boutiques to gourmet foods. Plus, take advantage of Shorewood’s award-winning restaurants, many of which offer outdoor dining so you can experience the summer season at its finest.

Walk everywhere in our comfortable, friendly business district and enjoy upscale shopping with a down-home feel. Experience the best of the north shore right here in Shorewood - plus, save the dates below and join your friends and neighbors for some special Shorewood summer happenings.

HOT SUMMER EVENTS IN SHOREWOOD:
- Tuesday, August 5: National Night Out, the North Shore’s Annual Block Party Against Crime, sponsored by the Shorewood Police Department. Information booths, music, food, exhibits and more on the Atwater School playground, 2100 E. Capitol Dr., from 4:30-7:30 p.m. FREE! Bring the whole family!

- Saturday, August 23: Historic Building Tour, Northshore Funeral Services, 3601 N. Oakland Ave. sponsored by the Shorewood Historical Society. Discover Northshore Funeral Home, built in 1931 in the Romanesque style of architecture to blend in with Shorewood’s fine homes. Tickets $5 per person, available at the door.

- Saturday, September 13: Showcase Shorewood, all day throughout the Shorewood Business District includes an art fair and business expo on the lawn of Shorewood High School. Plus, live music and specials throughout the day from local merchants. Ride the free trolley, sponsored by the Shorewood Men’s Club!

5th Annual Criterium Cycling Classic Rolls Into Shorewood on July 17
Presented by the Shorewood Foundation


Get ready, Shorewood! The summer’s most fantastic bike race, the 5th annual Shorewood Criterium, returns to our Village on Thursday, July 17. This popular event is part of the Point Premium Root Beer International Cycling Classic - also known as “Superweek” - the world’s largest, multi-category cycling event in the U.S. This 40th annual event will take place from July 11-27 and feature races in 12 city centers throughout eastern Wisconsin.The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries!

This year’s Criterium is presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District (BID).
   
The race will again wind its way through the heart of Shorewood’s business district and neighboring residential streets. “We’re excited about bringing this great race back to our community for the fifth year in a row,” says Tim Ryan, President of the Shorewood BID Board of Directors. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.” 

The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 3-7 with helmets. Plus, Shorewood shoppers are encouraged to register to win one of two Trek Lime bicycles by visiting any participating Shorewood business. Winners will be drawn at approximately 8 p.m. after the races are over on July 17.

Many thanks to our other race sponsors: Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, North Shore Bank, Harry’s Bar & Grill, Harleys: The Store for Men, Culver’s in Shorewood, the Hubbard Park Lodge, Allstate Insurance/ Andrew McCabe Agency, American Family/ Peter Gramoll Agency, Shorewood’s Baskin-Robbins 31 Flavors, Shorewood Family Chiropractic, State Farm Insurance/Diana Kostal Agency, the Shorewood Men’s Club, Chiropractic Company, the Plaisted Group, Caprile Marketing/Design, Integrative Health Services, the Village of Shorewood Trustees, Shorewood’s Pick ’n Save/Roundy’s, North Star American Bistro, Keith Schmitz, Friends of the Shorewood Library, Alliance Francaise de Milwaukee, and Starkmedia.

Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com. For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com) or visit www.shorewoodwi.com.

Special Saturday Event To Encourage Shopping and Dining in Shorewood


The Shorewood Business Improvement District is pleased to stage its third and final Streetscape Saturday on June 21. Our day-long Streetscape Saturdays events throughout the business district along Oakland Ave. and Capitol Dr. have put a new spin on shopping and dining in Shorewood. Shop Shorewood: Spend the Day is our motto for buying locally and making sure area businesses not only survive, but thrive, during the streetscaping project. Many thanks for supporting local Shorewood businesses!

JUNE 21 EVENT ATTRACTIONS

Businesses will stage sidewalk sales and offer a variety of special in-store promotions along with complimentary giveaways. Plus, shoppers can pick up a special Streetscape Saturdays’ pin at any participating business to wear during the day, with the hopes of being selected by a “mystery shopper” to receive a gift certificate to one of Shorewood’s stores (“wear your pin and you could win!”). In addition:


• Actaea Works, 4001 N. Oakland Ave. Save 10% on liters of Bumble & Bumble and an additional 10% on sale items.

• Alliance Francaise de Milwaukee, 1800 E. Capitol Dr. Enjoy complimentary coffee and cookies until 12:30 p.m. Pick up a coupon good for 10% off any class or membership. 

• Baskin Robbins 31 Flavors, 4164 N. Oakland Ave. FREE face painting from 11 a.m.-1 p.m.

• The Establishment, 4503 N. Oakland Ave. Huge Aveda Clearance Sale - FREE Aveda gift with any purchase. Register to win a salon spa facial!

• Grande Flowers, 1433 E. Capitol Dr. Customer Appreciation Sale! Free long-stemmed rose with any in-store purchase. Save 15% on select flowers, plants and floral arrangements.

• Harry W. Schwartz Bookshops, 4093 N. Oakland Ave. FREE caricatures drawings by Bill Begos from 11 a.m.-2 p.m.

• Lakeshore Gallery, 4401 N. Oakland Ave. Save 50% on the purchase of any unframed botanical.

• Nehring’s Sendik’s, 4027 N. Oakland Ave. FREE balloons from 11 a.m.-1 p.m. Plus, welcome the warm weather with a summer cookout – enjoy a brat, hamburger and more!

• Northshore Bank, 3970 and 4414 N. Oakland Ave.  Welcome summer at both Northshore Bank locations from 9 a.m.-12 p.m. Stop in for treats, register to win prizes - plus there’ll be Seymour Savings tattoos and coloring fun for kids!

• North Shore Tobacco Free Coalition Check out their booth on Oakland Ave. from 11 a.m.-2 p.m. and learn more about this grassroots organization dedicated to working toward a tobacco-free future.

• Robert Laurence Salon, 4060 N. Oakland Ave. Free gift just for stopping in. No purchase necessary!

• SHOP, 1918 E. Capitol Dr.  Complimentary cookies and coffee!

• Shorewood Conservation Committee Learn more about this Shorewood community group and its many initiatives to support reuse and recycling and the “greening” of Shorewood. Stop by their booth from 11 a.m.-2 p.m.

• Shorewood NOW  Stop by their booth from 11 a.m.-2 p.m. and pick up some fun giveaways!

• Sprint Store, 4144 N. Oakland Ave. Moonwalk for kids outside the store from 11 a.m.-4 p.m.

• Starbucks, 4170 N. Oakland Ave. Complimentary short-drip brewed coffee and pastries from 12-2 p.m. 

• State Farm Insurance/Diana Kostal Agency Stop by their booth on Oakland Ave. for FREE giveaways from 11 a.m.-2 p.m.

• Trendy Bagz, 4316 N. Oakland Ave. Sidewalk sale! All handbags save 25-60%!


The Village of Shorewood initiated its streetscaping project last fall to include all of Oakland Ave. from Edgewood Ave. at Shorewood’s southern border to Glendale Ave. at the north boundary. Many communities and neighborhoods have reported that streetscape projects jump-start business traffic and energize economic development opportunities. It is anticipated that Shorewood will be no exception! Later this summer, the business district will experience the benefits of improved street lighting, enhanced crosswalk safety features, new benches, planters, and trash receptacles, and landscaping beautification. Way-finding signs/kiosks and public art are being discussed for the future. After the streetscaping project is completed, Shorewood’s new “look” will be unveiled in late summer.

Special Saturday Event To Encourage Shopping and Dining in Shorewood


The Shorewood Business Improvement District is pleased to stage its second Streetscape Saturday on May 17. This day-long event throughout the business district along Oakland Ave. and Capitol Dr. will put a new spin on shopping and dining in Shorewood. “Streetscape Saturdays” have been designed to attract customers to the Shorewood business district during its streetscaping project. Shop Shorewood: Spend the Day is the motto for buying locally and making sure area businesses not only survive, but thrive, this season.


MAY 17 EVENT ATTRACTIONS

Businesses will stage sidewalk sales and offer a variety of special in-store promotions along with complimentary giveaways. Plus, shoppers can pick up a special Streetscape Saturdays’ pin at any participating business to wear during the day, with the hopes of being selected by a “mystery shopper” to receive a gift certificate to one of Shorewood’s stores (“wear your pin and you could win!”). In addition:

- Northshore Bank will be giving away treats for kids and adults can register to win special prizes from 9 a.m. to 12 noon at both of their Shorewood locations (3970 and 4414 N. Oakland Ave.).

- The Establishment at 4503 N. Oakland Ave. will be offering $1 per minute chair massages and complimentary cookies and baked goods. Plus, FREE facepainting from 11 a.m.-1 p.m. and a Shorewood Appreciation Sale on select Aveda products.  

- Kids will love the bouncy Moonwalk in front of the Sprint store at 4144 N. Oakland Ave. from 11 a.m.-4 p.m.

- Oakcrest Tavern at 4022 N. Oakland Ave. is celebrating its one-year anniversary with dining specials and free entertainment from juggler Keith Armstrong and balloon art from Jeff Biskowitz. FREE entertainment in the evening with the Sawdust Symphony at 9:30 p.m. Plus, raffle and drink specials!

- Supercuts, 3551 N. Oakland Ave. offers complimentary face painting from 12-2 p.m.

- National DPW Week: May 18-24. Honor the staff at Shorewood’s Department of Public Works (DPW). Free tours of the DPW facility, 3801 N. Morris Blvd., from 9 a.m. to 1 p.m. Plus, stop by their booth on Oakland Ave. for free giveaways and check out their display of equipment.


The final Streetscape Saturday will be held on June 21. Get ready for summer with a cookout from Nehring’s Sendik’s on Oakland, 4027 N. Oakland Ave. The weather should be perfect for many sidewalk sales and strolling entertainers. More details will be posted on the Shorewood Business Improvement District website at www.shorewoodwi.com.  


The Village of Shorewood initiated its streetscaping project last fall to include all of Oakland Ave. (from Edgewood Ave. at Shorewood’s southern border to Glendale Ave. at the north boundary). Many communities and neighborhoods have reported that streetscape projects jump-start business traffic and energize economic development opportunities. It is anticipated that Shorewood will be no exception! Later this summer, the business district will experience the benefits of improved street lighting, enhanced crosswalk safety features, new benches, planters, and trash receptacles, and landscaping beautification. Way-finding signs/kiosks and public art are being discussed for the future. After the streetscaping project is completed, Shorewood’s new “look” will be unveiled in late summer.

RESERVE YOUR SPOT TODAY FOR “SAVVY MEDIA RELATIONS” AND “THE NEW RULES OF PRESS RELEASES”

Sponsored by the Shorewood Business Improvement District


Tuesday, April 22, 8:30 a.m.-3:30 p.m.

North Star American Bistro Restaurant, 4515 N. Oakland Ave.


An all-day seminar with publicity expert Joan Stewart


MORNING SESSION: Learn how to generate thousands of dollars in free online and offline publicity at this informative seminar with Joan Stewart, The Publicity Hound and one of the world’s foremost publicity experts. You say your business has a great story to tell? Don’t make the mistake of waiting until the media call you. The secret to savvy media relations is understanding how editors think and knowing exactly what to do to help overworked reporters and frazzled news directors. Joan will give you the confidence and strategies to approach the print and broadcast media and bloggers. This half-day program includes heavy audience participation, so come with lots of questions.


You will learn the following and much more!
-  How to define your publicity goals so you know where you’re headed
- The number-one thing you must do if you want media attention
-  Ways to identify clever, compelling story ideas about your business
- How to use editorial calendars as valuable roadmaps for free publicity
- How to get into the Journal Sentinel and The Business Journal
- Tips for getting into local and national magazines  
- How to follow up with reporters and stay on their radar screen
- What you must have if you want your story on Milwaukee TV


AFTERNOON SESSION: Learn the new rules of press releases and how to write them for consumers, not only for journalists. Gone are the days when we wrote press releases, sent them to journalists, and then ended up bitterly disappointed when not one reporter called. Today’s smart self-promoters understand the power of writing direct-to-consumer press releases and distributing them online, where people using search engines like Google can find our releases, click through to our websites, and maybe even buy something – even if journalists aren’t interested in our story. Learn how to write press releases that journalists and consumers will love. Learn the importance of press release distribution services, and how to optimize a press release for search engines so it continues pulling traffic to your website years after you have written it.


You will also learn:
• The SIX new rules of press releases and how to use them to your advantage
• Two old rules you absolutely cannot break, or risk alienating journalists and consumers
• The SIX parts of a press release – and what goes where
• How to write for the search engine spiders and draw website traffic like a magnet
• Where to place keywords within your release so the spiders can find them
• How to use photos and graphics within your press release for even more publicity
• The best press release distribution services
• SEVEN things to do after you’ve written and distributed your release for maximum exposure 


TO REQUEST A REGISTRATION FORM, PLEASE CONTACT BARB CAPRILE AT 414-962-7002 or barb@shorewoodwi.com. Reservations are required. Cost of $75 per person (only $65 per person when registering two or more people) includes continental breakfast and lunch.  HURRY, LIMITED SPACE AVAILABLE!


 

REGISTER TODAY FOR NEXT WEEK’S LEARN OVER LUNCH PROGRAM!

Tuesday, March 18 - 11:30 a.m.-1 p.m. - $18 per person

North Star American Bistro, 4515 N. Oakland Ave.

To register, call Barb at 414-962-7002 or barb@shorewoodwi.com.


“Transitioning From Working IN Your Business To Working ON Your Business”

Featuring Jim Palzewicz from ActionCOACH.

Create the business you’ve always wanted! Is your business allowing you to fulfill your dreams and create the life you really want? Learn from Jim Palzewicz, a certified business coach with ActionCOACH, who will share the process and mindset shift needed to get you out of working IN your business to working ON your business.


Specifically, you will learn:

- The 6 steps to building a business that works without you   

- Vision: why it’s critical to your business’ success

- Mindset of the business owner vs. the self-employed  
 
- Can’t find good people? Here’s why!

- What’s really limiting your sales and profits   

- How to “keep score” in your business to know if you’re winning


Are you ready to take your business to the next level? Join your business colleagues and village representatives for this invaluable Learn Over Lunch event – contact us today!

 

Shorewood Business Improvement District Announces Learn Over Lunch Program

Tuesday, February 26 and Tuesday, March 18

North Star American Bistro, 4515 N. Oakland Ave., Shorewood, Wisconsin


The Shorewood Business Improvement District is pleased to announce its 2008 Learn Over Lunch programs tailored to meet the needs of Shorewood business owners and staff. Attendees will enjoy a delicious meal, specially prepared by Chef Duffy O’Neil, at the award-winning restaurant, North Star American Bistro, while they network with other business owners and village representatives. Participants will also learn new strategies to sharpen their business skills and be more successful in 2008.


Tuesday, February 26, 11:30 a.m.-1 p.m.
“Discover The New Shorewood”
Special guests Chris Swartz-Village Manager, Pete Petrie-CDA Chair, and Jim Plaisted-BID Executive Director, will talk about about Shorewood’s exciting future and share details about dynamic development projects planned and underway. Learn about the transformation of public areas on Oakland Ave. and Capitol Dr. as well as plans for more vibrant retail, dining, business and residential possibilities. Prospective public art projects and enhancements to our parks, riverfront, and lakefront are also being considered.


Tuesday, March 18, 11:30 a.m.-1 p.m.
“Transitioning From Working IN Your BusinessTo Working ON Your Business”
Coach Jim Palzewicz from ActionCOACH will share the process and mindset shift needed to get out of working IN your business to working ON your business - allowing you to create a business that will continue to grow, work and succeed without you!


Feed your mind and body and learn over lunch! Each program takes place from 11:30 until 1 p.m. and includes lunch, beverage and gratuity. RSVPs are required and prepayment of $18 per person is appreciated. Please contact Barb Caprile at 414-962-7002 or barb@shorewoodwi.com to make your reservation. 


SPECIAL, ALL-DAY SEMINAR!
Tuesday, April 22, 8:30 a.m.-3:30 p.m.
“Savvy Media Relations: How To Promote Your Business On-Line and Off-Line”
The Shorewood Business Improvement District will also stage a special, day-long seminar on Tuesday, April 22, featuring publicity expert Joan Stewart. This in-depth workshop will focus on “Savvy Media Relations” and be invaluable to every business owner. A separate brochure/registration form will be available in March. Please contact Barb Caprile to request an application.

For more information, visit www.shorewoodwi.com

The Shorewood Business Improvement District (BID) has initiated the Showcase Awards to recognize businesses that support and make an important difference to the commercial vitality of Shorewood. The five winners of the 2007 awards were announced at the BID’s Annual Meeting on October 24.

     Three Shorewood businesses received awards as Showcase Businesses of the Year in recognition of their outstanding leadership, dedication and support of the mission of the Shorewood BID. The three award recipients were also cited for their involvement and major contributions to community projects and special events.

    Deborah Kern, owner of The Garden Room, a garden store at 2107 E. Capitol Drive. Kern made a significant investment in her property, including the creation of a unique, 1900-sq.-ft. “green roof” garden. 

 

      John and Ann Nehring, owners of Nehring’s Sendik’s on Oakland, at 4027 N. Oakland, a long-established Shorewood food market with a tradition for quality. The Nehrings renovated the interior of the store and added new departments and products.
     Noah Christensen, owner of the Shorewood Press, a full-service printing at 4060 N. Oakland Avenue. Christensen did extensive remodeling on his building, and was one of the first to take advantage of the BID’s Façade Improvement Program.  


    Two other Shorewood businesses received the year’s Showcase Façade Improvement Award recognizing new, exciting property investments that enhance the physical and pedestrian environment in Shorewood.
     Rich Schmidt, owner of The Oakcrest Tavern at 4022 N. Oakland Avenue, one of the newest additions to Shorewood’s business district. Schmidt completely remodeled the interior of the space and made enhancements to the exterior of the property. 

 

    Michael Schramm, owner and founder of Schramm & Company, Inc. Realtors and Schramm Management, an investment real estate and property management firm. Schramm recently completed major exterior renovations to his multi-tenant building in the 2300 block of E. Capitol Drive.
 
    In announcing the awards, Tim Ryan, President of the Shorewood BID Board of Directors, said Shorewood was extremely fortunate to have business leaders who are willing to make investments in the future of the community. “They are leading the way and setting the pace for a new vitality in the Shorewood business district. The entire community is grateful to them.”

Face painting was one of the fun activities at Showcase Shorewood.

On Saturday, September 15, Village of Shorewood residents and guests enjoyed all the great reasons to live, work and shop in Shorewood during the second annual “Showcase Shorewood” event.

From fine art and fine crafts created by local talent, to sidewalk sales, musical entertainment and a business expo, the Shorewood business district showcased all the great reasons to Shop Shorewood: Spend the Day!

Many thanks to those who sponsored this fun-filled day:
- The Shorewood School District, for letting us use their property to stage the fine art and craft fair and business expo.
- Northshore Funeral Services and the Shorewood Men’s Club for sponsoring the trolley rides.
- North Shore Fire Department for lending their fire trucks and detailed explanations about fire-fighting equipment and fire safety.
- The Shorewood Police Department for sponsoring McGruff, the crime-fighting dog.
- Culver’s Restaurant for sponsoring our balloon artist, Sparkles the Clown.
- Pick ‘n Save for sponsoring our face-painting artist, Chocolata the Clown.
- Harry W. Schwartz Bookshop for sponsoring caricature artist, Bill Begos.
- Chiropractic Company for sponsoring jazz guitarist, Don Linke.
- The Shorewood Booster Club for cooking up the hot dogs and hamburgers.
 - All of our Shorewood businesses who participated with sidewalk sales and special promotions and joined us in the business expo.
- The talented artists who exhibited and sold their work in the fine art and craft fair.
 - The many volunteers who generously donated their time to help stage the event.

HOLIDAY SHOPWALK NEXT ON THE CALENDAR!
Get ready for our next special event, the annual Holiday Shopwalk on Saturday, December 1. The day will include:
- Complimentary trolley rides from 11 a.m.-3 p.m. along Oakland Ave. and Capitol Dr.
- Opportunities to register to win a variety of gift certificates donated by village businesses.
- Special offers and complimentary refreshments available at select merchants.
- Strolling carolers
- A visit from Santa from 12-3 p.m. at Gilda’s Club Southeastern Wisconsin, 4050 N. Oakland Ave.

SPECIAL ATTRACTION - ICE-CARVING EXHIBITION
See professional ice carvers create stunning masterpieces out of frosty blocks of ice at select business locations throughout the day! Showcase Shorewood and the Holiday Shopwalk are presented by the Shorewood Business Improvement District. For more information, visit www.shorewoodwi.com.

Village of Shorewood residents and guests will get to experience what makes Shorewood such a great place to live, work and shop during the second annual “Showcase Shorewood” on Saturday, September 15. From fine art and fine crafts created by local talent, to sidewalk sales, musical entertainment and a business expo, the Shorewood business district will showcase all the great reasons to Shop Shorewood - Spend the Day!

Bring the whole family and enjoy a great day in the Village of Shorewood. Shop our stores and boutiques, have coffee or dinner in one of our cafes or award-winning restaurants. And stop by the high school grounds and discover one-of-a-kind artwork by local artists and talk to area business owners. Showcase Shorewood will be staged throughout the business district along Oakland Ave. and Capitol Dr. from 10 a.m. to 5 p.m. The day’s festivities will include:

- Sidewalk sales staged by area retailers throughout the business district.
- Well-known caricature artist Bill Begos will be drawing free caricature portraits in front of Harry W. Schwartz Bookshops, 4093 N. Oakland Ave. from 11 a.m. until 2 p.m.
- A fine art and fine craft fair on the lawn of Shorewood High School, 1701 E. Capitol Dr., featuring fiber, jewelry, ceramics, leather, glass, painting, photography and mixed media by local and regional artists.
- A business expo on the high school grounds featuring area businesses and community groups.
- Live music performed by local talent on the high school grounds all day from 10-5.
- Rummage To Benefit the Arts: A rummage sale in the high school’s north gym to benefit the art department and Art Club.
- Face painting by the Art Club on the high school grounds.
- See a fire engine truck at the high school and learn about fire-fighting equipment and safety, compliments of the North Shore Fire Department.
- A visit from crime-fighting dog McGruff, the mascot of the North Shore Police Department and Seymour Savings, the mascot of North Shore Bank.

Shoppers can see all the action by enjoying free trolley rides from 11-3 along Oakland Ave. and Capitol Dr., compliments of Northshore Funeral Services and the Shorewood Men’s Club. Also, food and beverages will be for sale from the Shorewood Booster Club on the high school grounds to benefit student-athletes.

Showcase Shorewood is sponsored by the Shorewood Business Improvement District, in partnership with the Shorewood School District. For more information, visit www.shorewoodwi.com or call 414-962-7002.

Shorewood’s exciting Criterium Point Premium Root Beer International Cycling Classic drew thousands of spectators and shoppers to the downtown business district on Thursday, July 19, as professional racers from the U.S. and abroad thrilled us with their superb cycling skills. The event was part of the International Cycling Classic - also known as “Superweek” - the longest-running, multi-day bicycle race in the U.S.



It was super exciting to get an up-close view of this amazing event. Oakland Avenue was filled with thousands of spectators as racers showed off their talents while racing through the business district and adjoining neighborhood. Fans lined up along the curbs and in their front yards – many hosting parties for their neighbors and friends! A climbing wall at the north end of Pick ‘n Save was a fun addition for kids, with donations benefiting Gilda’s Club. And outdoor dining at Shorewood’s many restaurants and pubs was definitely the thing to do to get in on all the action!

Two new Trek Lime bicycles were given away to lucky winners Heather Bradley and Melinda Boucek in our special Enter To Win Giveaway – congratulations!

This year’s Criterium was presented by the Shorewood Foundation with Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race was produced by the Shorewood Business Improvement District. We also gratefully acknowledge the generosity and support of our many other sponsors, as well as the Shorewood Police Department and Shorewood DPW - and the Shorewood Booster Club for dishing up the burgers and hot dogs!

The event went so smoothly because of the cooperation of businesses and residents who graciously overlooked the short inconvenience of some of the streets being closed to traffic. We appreciate and thank you for your support in making this a great fun summer event in Shorewood!

Watch for our next upcoming summer events presented by the Shorewood Business Improvement District – including our Free Outdoor Family Movie Night at dusk (watch “Shrek 2”) on the lawn of Shorewood High School on Saturday, August 4 (don’t miss the pre-movie entertainment at 7 p.m.) - and Showcase Shorewood, a village-wide celebration on Saturday, September 15 that includes a fine art and fine craft fair and business expo. For more information, visit www.shorewoodwi.com.

Criterium Cycling Classic Rolls Into Shorewood on July 19

4th Annual Criterium Cycling Classic Rolls Into Shorewood on July 19.

Get ready, Shorewood! The summer’s most fantastic bike race, the 4th annual Shorewood Criterium, returns to our village on Thursday, July 19. This popular event is part of the International Cycling Classic – also known as “Superweek” – the longest-running, multi-day bicycle race in the U.S. The 2007 series marks the 38th year of this two-week stage race run in 12 cities in Eastern Wisconsin and Northern Illinois.

The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries! The race will again wind its way through the heart of Shorewood’s business district and neighboring residential streets.

“We’re excited about bringing this great race to our community for the fourth year in a row,” says BID Executive Director Jim Plaisted. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.”

The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 2-7.

NEW THIS YEAR! Register to win one of two new Trek Lime bikes, each valued at $450. Stop in any participating Shorewood business to sign up (no purchase necessary).

This year’s Criterium will be presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District. Many thanks to our other race sponsors: Heartland Advisors, the Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, Harry’s Bar & Grill, Holistic Chiropractic Center, Culver’s in Shorewood, Harleys: The Store for Men, Jack C. Loyda & Associates, WiRED Properties, Peter Gramoll Agency/American Family, Shorewood’s Baskin-Robbins 31 Flavors, Shorewood Family Chiropractic, Integrative Health Services, Chiropractic Company, Shorewood’s Pick ‘n Save, North Star American Bistro, the Shorewood Men’s Club, the Plaisted Group, and Caprile Marketing/Design.

Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com.

For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com) or visit www.shorewoodwi.com.